All the Field NGOs adopt innovative strategies and activities to implement the projects in their respective target areas.

i) Client Centered Approach

ii) Community Participation in planning, implementing and monitoring:

Mahila Mandals, Self Help Groups, Panchayats, School Teachers

iii) Intersectoral approach: Integration with other developmental projects

Under this approach the Field NGOs attempt to integrate their specific RCH activities with the on-going developmental projects of the village such as Watershed Development Projects, Income Generation Activities (Tailoring etc), Formal (high school & colleges) and informal education (Anganwadi centers, Adult education centers, Day care centers) activities, Agricultural Development activities (Farmers Loan Cooperatives etc), Income Generation Activities, Watershed Development Programmes

iv) Promotion of Appropriate Technology

DDK, Low Cost Sanitary Napkins, ORS, Health Education Kit making from waste,

1. Local Folk Media: Powada, Bhajan, Songs, Kalapathaks, Street Plays

2. Slogans/paintings of RCH on village walls
	3.RCH Camps/Healthy Baby Competitions/Special Immunization drives

4. Preparation of Audio-cassettes with local talent
5. Competitions among women & adolescents : Songs, Rangloli, Elocution, Debate
6. Mass Meetings/Groups Meetings
7. Wooden Toys, Kumkum Karanda , Scales with Health Education messages